When it comes to marketing your book online, the truth is this: there is no secret formula which ensures success. That said, there are three basic elements of online promotion that tend to work well for authors and should be considered. These include an author blog, social media usage, and effective online promotion that reaches non-fans and non-followers. These will work to attract more attention, increase interaction with your readers, and promote your work in ways that do not require all of your time and effort. As an author, it is important to use promotion strategies that are easy and quick, as your time should be devoted to your writing.