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Identity and Writing: April Farlow

Identity and Writing: Interview with April Farlow

As my faith has grown, I have found it harder and harder to talk about identity and values or vision without incorporating God into that message. This book has allowed me to explore my faith alongside advice I share both in corporate settings and with students—and I realize it is truly all connected.

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Know your target audience

Know your Target Audience: Everyone Does not Want to Read Your Book

Knowing your target audience is one of the most important things you can do for the success of your book. Ideally, this should happen even before you start writing, or at least in the early drafts. Yet, when I ask authors who their target audience is, 90% of the time they say, “My book is for everyone!”

The problem is, if you try to write a book for everyone, you end up writing a book for no one—or worse, a book only for yourself.

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Selling her Film RIghts: Interview with Pamala Kennedy

Making her Book into a Movie: Interview with Pamala Kennedy

Today, we’re excited to chat with author Pamala Kennedy about her journey from pen to screen, making her book into a movie. In a world where film rights scams are on the rise, Pamala’s experience offers valuable insights for all authors.

Pamala Kennedy wears many hats: international conference speaker, teacher, life coach, counselor, and the author of three books. She recently sold the film rights to her heartfelt memoir, which details her profound journey with her husband’s terminal illness. The movie releases this year, and you can watch the trailer here.

So, without further ado, let’s jump into the interview!

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5 Tips to Create an Author Newsletter People will Actually Want to Read

5 Tips to Create a Successful Author Newsletter

Author newsletters are vital.

They have an exceptionally high conversion rate, which means they turn fans into buyers. Plus, they give you direct access to your readers. In a world where social media can go through a drastic re-branding (think Twitter) and their algorithms change all the time, you don’t want to rely completely on third parties to communicate with your readers. That is why it is so important to strategize the best way you can create a successful author newsletter.

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