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Identity and Writing: April Farlow

Identity and Writing: Interview with April Farlow

As my faith has grown, I have found it harder and harder to talk about identity and values or vision without incorporating God into that message. This book has allowed me to explore my faith alongside advice I share both in corporate settings and with students—and I realize it is truly all connected.

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Know Your Target Audience

Know your Target Audience: Everyone Does not Want to Read Your Book

Knowing your target audience is one of the most important things you can do for the success of your book. Ideally, this should happen even before you start writing, or at least in the early drafts. Yet, when I ask authors who their target audience is, 90% of the time they say, “My book is for everyone!”

The problem is, if you try to write a book for everyone, you end up writing a book for no one—or worse, a book only for yourself.

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