By Ginny and David Simons
Ben Franklin was right when he said, “Men are best convinced by reasons that they themselves discover.” Discovery is the heart of the Discovery Selling® process. No more sales tricks. No more gimmicks. No more high pressure. Just honest, open communication. It’s all here for you in Discovery Selling®. It provides every seller with a roadmap of the sales process, from initial contact to customer satisfaction. Whether you sell a service or a tangible product, Discovery Selling® will help you achieve more success. Whether you are in a long sales cycle or a short sales cycle, Discovery Selling® will help you build upon what you already know to create greater sales efficiency. The most important part of Discovery Selling® is how it helps to enhance relationships with customers and prospective buyers. Unlike many sales programs that actually reduce trust — the foundation of all relationships — Discovery Selling® enhances trust every step of the way. Discovery Selling® is the last sales book you will ever need to read.