Author newsletters are vital.
They have an exceptionally high conversion rate, which means they turn fans into buyers. Plus, they give you direct access to your readers. In a world where social media can go through a drastic re-branding (think Twitter) and their algorithms change all the time, you don’t want to rely completely on third parties to communicate with your readers. That is why it is so important to strategize the best way you can create a successful author newsletter.