At Yorkshire Publishing, we truly love our authors. They’re passionate, creative, hopeful, and deeply invested in their books. And because it’s April Fools’ Day, we thought we’d have a little fun with a few questions authors absolutely, positively never ask when starting their publishing journey. Can I use AI the illustrate my book? No; while… Continue reading 10 Questions Authors Definitely Don’t Ask Us (wink, wink)
Authors ask me all the time: Do I really need a newsletter? My answer is always a resounding yes! Whether you write fiction, nonfiction, or children’s books, building your author newsletter and email list isn’t optional—it’s essential for your long-term career. Here are six reasons why every author should have a newsletter (and how it helps grow your… Continue reading Should Authors Have a Newsletter? Yes! And Here’s Why
You’ve written the book. Maybe you’re still writing it. Either way, someone gave you advice you probably brushed off: start building your author brand. Here’s why that advice matters more than you think, and exactly how to do it. Why Your Author Brand Directly Impacts Book Sales Readers don’t just buy books. They buy into… Continue reading Author Branding 101: How to Build a Platform That Sells Books
If you are an author who dreads social media, you are not alone. Over the last decade, social media has shifted from a casual networking tool to a perceived requirement for authors. Writers are told they must build a brand, post daily, master video, understand algorithms, and grow an audience before their book even launches.… Continue reading Social Media For Authors Who Hate Social Media
Your book birthday—also known as your book launch anniversary or publication anniversary—is a holiday that should be celebrated. Whether you’re marking launch day, a one-year book anniversary, or realizing your book has quietly been out in the world for a few years, this moment matters—so make it count. A book birthday is a built-in excuse… Continue reading 7 Ways to Celebrate Your Book Birthday
For authors, landing an interview or a guest post on a blog can feel like striking gold. But here’s the reality: while those are fantastic for gaining access to a broader audience, it doesn’t always translate directly into book sales. If you’ve successfully pitched your book for media exposure, the next step is learning how… Continue reading How to Leverage Media Exposure to Boost Book Sales
Getting media exposure for your book through reviews, interviews, and bylined articles is an important part of marketing your book. A guest post on the right blog can lead to hundreds of sales. And it’s free! However, getting that valued exposure can feel impossible. With a saturated market, it’s hard to stand out from the… Continue reading How to Get Media Exposure for Your Book
Knowing your target audience is one of the most important things you can do for the success of your book. Ideally, this should happen even before you start writing, or at least in the early drafts. Yet, when I ask authors who their target audience is, 90% of the time they say, “My book is for everyone!”
The problem is, if you try to write a book for everyone, you end up writing a book for no one—or worse, a book only for yourself.
Author newsletters are vital.
They have an exceptionally high conversion rate, which means they turn fans into buyers. Plus, they give you direct access to your readers. In a world where social media can go through a drastic re-branding (think Twitter) and their algorithms change all the time, you don’t want to rely completely on third parties to communicate with your readers. That is why it is so important to strategize the best way you can create a successful author newsletter.
