Category: Marketing

For authors, landing an interview or a guest post on a blog can feel like striking gold. But here’s the reality: while those are fantastic for gaining access to a broader audience, it doesn’t always translate directly into book sales. If you’ve successfully pitched your book for media exposure, the next step is learning how… Continue reading How to Leverage Media Exposure to Boost Book Sales

Getting media exposure for your book through reviews, interviews, and bylined articles is an important part of marketing your book. A guest post on the right blog can lead to hundreds of sales. And it’s free! However, getting that valued exposure can feel impossible. With a saturated market, it’s hard to stand out from the… Continue reading How to Get Media Exposure for Your Book

Knowing your target audience is one of the most important things you can do for the success of your book. Ideally, this should happen even before you start writing, or at least in the early drafts. Yet, when I ask authors who their target audience is, 90% of the time they say, “My book is for everyone!”

The problem is, if you try to write a book for everyone, you end up writing a book for no one—or worse, a book only for yourself.

Author newsletters are vital.

They have an exceptionally high conversion rate, which means they turn fans into buyers. Plus, they give you direct access to your readers. In a world where social media can go through a drastic re-branding (think Twitter) and their algorithms change all the time, you don’t want to rely completely on third parties to communicate with your readers. That is why it is so important to strategize the best way you can create a successful author newsletter.