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How to Leverage Media Exposure to Boost Book Sales

For authors, landing an interview or a guest post on a blog can feel like striking gold. But here’s the reality: while those are fantastic for gaining access to a broader audience, it doesn’t always translate directly into book sales. If you’ve successfully pitched your book for media exposure, the next step is learning how… Continue reading How to Leverage Media Exposure to Boost Book Sales

How to Get Media Exposure for Your Book

Getting media exposure for your book through reviews, interviews, and bylined articles is an important part of marketing your book. A guest post on the right blog can lead to hundreds of sales. And it’s free! However, getting that valued exposure can feel impossible. With a saturated market, it’s hard to stand out from the… Continue reading How to Get Media Exposure for Your Book

Identity and Writing: Interview with April Farlow

As my faith has grown, I have found it harder and harder to talk about identity and values or vision without incorporating God into that message. This book has allowed me to explore my faith alongside advice I share both in corporate settings and with students—and I realize it is truly all connected.

Writing Poetry: Interview with Debut Poet Eric D. Goodman

Writer Eric D. Goodman shares about his writing process and the inspiration behind his debut poetry collection Faraway Tables.

Know your Target Audience: Everyone Does not Want to Read Your Book

Knowing your target audience is one of the most important things you can do for the success of your book. Ideally, this should happen even before you start writing, or at least in the early drafts. Yet, when I ask authors who their target audience is, 90% of the time they say, “My book is for everyone!”

The problem is, if you try to write a book for everyone, you end up writing a book for no one—or worse, a book only for yourself.

5 Author Scam Red Flags: Film Rights

They might not ask for money, at least not right away. Scammers are sneaky. Keep an eye out for these 5 author scam red flags.

Making her Book into a Movie: Interview with Pamala Kennedy

Today, we’re excited to chat with author Pamala Kennedy about her journey from pen to screen, making her book into a movie. In a world where film rights scams are on the rise, Pamala’s experience offers valuable insights for all authors.

Pamala Kennedy wears many hats: international conference speaker, teacher, life coach, counselor, and the author of three books. She recently sold the film rights to her heartfelt memoir, which details her profound journey with her husband’s terminal illness. The movie releases this year, and you can watch the trailer here.

So, without further ado, let’s jump into the interview!

5 Tips to Create a Successful Author Newsletter

Author newsletters are vital.

They have an exceptionally high conversion rate, which means they turn fans into buyers. Plus, they give you direct access to your readers. In a world where social media can go through a drastic re-branding (think Twitter) and their algorithms change all the time, you don’t want to rely completely on third parties to communicate with your readers. That is why it is so important to strategize the best way you can create a successful author newsletter.